H&M's new collection uses recycled materials
H&M’s new Fall Fashion 2020 collection moves the company one step closer to its goal of using only recycled and sustainably sourced materials by 2030.
Inspired by lace dresses from the 1930s, the eight-piece collection features vintage details such as high necklines, lace inserts, mutton sleeves and ruffles in voluminous cuts with a modern feel. Lace, jacquard and wool in the collection are made from sustainably sourced materials. Dresses range from minis to maxi. There’s a full-length, double-breasted coat.
H&M calls the collection an exploration of the beauty and innovation behind recycled materials. The company says 57 percent of the materials used to make its clothes are organic, recycled or from other sustainably sourced materials. In 2019, H&M used recycled polyester that equaled nearly 537 million PET bottles.