New clothing collection at H&M
A new fashion collaboration with a luxury Italian brand has landed at H&M stores.
Giuliva Heritage, family owned and known for exquisite tailoring, has fine tuned menswear silhouettes into modern women’s clothing made from materials from recycled fabrics. Giuliva Heritage founders Margherita Cardelli and husband Gerardo Cavaliere are enthusiastic about long lasting fashion in great fabrics.
“It was wonderful to work with H&M on this collection. Together, we created easy transitional pieces with designs that stand the test of time. We were especially delighted to use recycled materials with every look. We have always been passionate about authentic, meaningful fashion that lasts, and this collection undoubtedly captures that,” the couple said.
Early on, Margherita used to pull clothing out of her husband’s closet and wear them. No surprise the new Giuliva Heritage x H&M includes traditional shirting, tailored blazers and trench coats in recycled wools and polyester, as well as organic cottons. The collection also includes dresses, coordinating separates and flowing dresses in beige, navy, blue and burgundy as well as pinstripe and plaid. Details show up as cowl necklines, bishop sleeves and high waists.
Prices range from $24.99 for a turtleneck sweater to $149 for a sleeveless wool-blend coat.