OSU athletics: Cowboys team with INFLCR to boost NIL for student-athletes
STILLWATER — Oklahoma State is taking a step forward with Name, Image and Likeness.
The Cowboys announced a five-year branding partnership with INFLCR on Tuesday to empower student-athletes on social media and bring OSU to the forefront of NIL solutions.
OSU student-athletes in all 16 sports will become their own brand ambassadors with instant access to photos and videos from the university’s creative teams, national media outlets and photo wire services, as well as educational tools and analytics to enhance their digital performance, according to the release.
“INFLCR is an elite brand-management tool, and we truly believe it's going to take our program and our players to a whole new level,” OSU men’s basketball coach Mike Boynton said in a release. “It's going to allow them to put themselves in a position to be empowered to tell their stories.
“At OSU, we want to continue to push the envelope and put our players in a position to control their own messaging."
INFLCR works with more than 100 college programs — representing more than 700 teams — and NASCAR, according to its website.
With OSU, INFLCR will help the Cowboys send photography content to personalized galleries for each athlete, coach and other brand ambassadors.
They are then able to access their galleries through the INFLCR mobile app. They can then share the content to their personal social media accounts.
OSU can then measure the increased audience engagement. It plans to bolster their online presence in a way that impacts event attendance, recruiting, fundraising and other strategic goals, according to the release.
"From the start of our conversations, the administration at Oklahoma State really got it about how empowering the student-athlete with content is a win-win for the athlete and for the program,” INFLCR founder and CEO Jim Cavale said in a release. “As they compete on a national stage in the Big 12, there is a tremendous opportunity for OSU student-athletes to build their personal brands.
“In the era of NIL, this will have a tangible value. Oklahoma State is investing in editorial-content delivery to help its athletes maximize those commercial opportunities."
OSU football and basketball programs will also use INFLCR’s new NIL Data Services suite, which combines custom reporting with digital education and content consulting for student-athletes, coaches and the athletic program’s social media accounts.