Jennifer Lopez teases that JLo Beauty coming soon
Singer and actress Jennifer Lopez is jumping back into the beauty business.
In an Instagram post Sunday, she posted a selfie with the caption “Sunset glow … #JLOBeauty coming soon.”
Looks like this has been in the works for a while. She filed a trademark request for the brand last December for makeup and skincare products, including moisturizers, cleansers, masks, serums and face and body creams, according to documents filed at the U.S. Patent and Trademark Office.
No details yet, but Lopez is no newcomer to the beauty and fragrance market. She launched her first fragrance in 2002 with her 25th to debut this fall. In 2018, she partnered with Inglot Cosmetics to create a 70-item collection.