Pink Panther's signature color refreshed
The Pink Panther is getting a makeover of sorts.
Oh, sure, he’ll still be recognizable. And, of course, he’ll still be pink. Just a slightly different shade of pink, one with more blue and yellow undertones.
Metro Goldwyn Mayer called on Pantone Color Institute to freshen up the character’s hue that will carry on into the next chapter of the Pink Panther. The Pink Panther has been around for 56 years and is one of MGM’s most recognized franchises. Pink Panther Pink is not available to others currently.
Pantone was eager to work with MGM. “It was great fun. Whether you grew up with this character watching the cartoon, or it was something that you experienced later in your life in the cartoons, movies, clips or the music, it’s a character that is part of pop culture. And it’s a character that holds a special place in our hearts,” Laurie Pressman, vice president of the Pantone Color Institute, told WWD.
She said Pink Panther Pink is a slightly more subtle than the original but suits the character’s suave manner without losing sight of the mischievousness and vibrancy.
“It’s still very young, fresh and spirited but at the same time it’s not overwhelming or overpowering. That gives it wider appeal and more resonance over a longer period of time.” she said. “For lack of a better word, it is less ‘childlike,’ which is not to say a neon pink is childlike. This is a sophisticated character. We felt that going in this direction was more emblematic of the Pink Panther’s personality.”