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Kohl's drops Jennifer Lopez brand and seven others

Kohl’s is breaking up with Jennifer Lopez after a 10-year courtship.

The department store announced it will no longer carry Lopez’s brand, as well seven others that have been described as down trending.

The other brands are Dana Buchman, Mudd, Candies, Rock & Republic, Popsugar, Elle and Juicy Couture.

A Kohl's representative told “TODAY” that cutting back on the brands offered in-store will "create space to introduce a more compelling and current offering to our customers …”

Like other retailers, Kohl’s has experienced a slump in sales in recent months due to temporary store closures because of COVID-19. Even before the pandemic, though, Kohl's women's clothing sales were struggling. The current situation has forced the department store to reevaluate its product portfolio.

Related Photos
The Jennifer Lopez brand is one of eight being dropped by Kohl's.

The Jennifer Lopez brand is one of eight being dropped by Kohl's.

<figure><img src="//cdn2.newsok.biz/cache/r960-2859a3252a1ffdd99d54ca2561070b83.jpg" alt="Photo - The Jennifer Lopez brand is one of eight being dropped by Kohl's." title="The Jennifer Lopez brand is one of eight being dropped by Kohl's."><figcaption>The Jennifer Lopez brand is one of eight being dropped by Kohl's.</figcaption></figure>
Linda Miller

Linda Miller always has loved makeup and fashion, especially shoes and handbags. She admits to owning more lipsticks and glosses than many makeup artists, but she's not giving up a single tube. When she got the opportunity to move from... Read more ›

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