Kohl's drops Jennifer Lopez brand and seven others
Kohl’s is breaking up with Jennifer Lopez after a 10-year courtship.
The department store announced it will no longer carry Lopez’s brand, as well seven others that have been described as down trending.
The other brands are Dana Buchman, Mudd, Candies, Rock & Republic, Popsugar, Elle and Juicy Couture.
A Kohl's representative told “TODAY” that cutting back on the brands offered in-store will "create space to introduce a more compelling and current offering to our customers …”
Like other retailers, Kohl’s has experienced a slump in sales in recent months due to temporary store closures because of COVID-19. Even before the pandemic, though, Kohl's women's clothing sales were struggling. The current situation has forced the department store to reevaluate its product portfolio.