“Grey’s Anatomy” star named face of outerwear brand

Giacomo Gianniotti, best known for his role as Dr. Andrew DeLuca on television’s “Grey’s Anatomy,” has landed a deal with lifestyle brand Nobis.

He’ll serve as the lead global brand ambassador for the Canadian outerwear and accessory brand sold in some 35 countries including the United States.

The Italian-Canadian actor is shown in a new transitional outerwear ad campaign for spring. This is his first time as the face of a fashion or outerwear brand.

Nobis has supported Gianniotti's philanthropic endeavors, such as outfitting the actor for his trek to Mount Everest with non-profit disaster relief organization All Hands and Hearts, to help earthquake victims in Nepal. The actor also is involved with Los Angeles–based organization My Friend’s Place to assist homeless youth.

 “I am thrilled to be partnering with Nobis as their global brand ambassador,” Gianniotti said. “Their passion to create beautiful outerwear and commitment to giving back to their community is truly inspiring. I could not be prouder of our collaboration."

For stores, go to nobis.com.