Skechers and Goodyear collaborate on new line of shoes
Skechers and the Goodyear Tire & Rubber Co. have partnered on a new line of shoes that use rubber technology in custom Skechers to deliver increased grip, stability and durability.
Select styles for men, women and children will use the Goodyear rubber technology. Initially launched on three running shoes from the Skechers GOrun collection, the range of styles now includes a wider assortment and will expand through 2020 to athletic lifestyle, trail, and work footwear categories.
“Goodyear has always worked to create innovative products that provide consumers with high-performance tires, and now we're using that same ingenuity to enable consumers to wear high-performance shoes,” said Christian Jurado, Goodyear's global director of licensed products.
Shoes featuring Goodyear Performance Outsoles are designed for durability with long-lasting wear, excellent grip on a variety of surfaces and weather conditions and enhanced stability through exceptional traction. The Goodyear-developed technology contains a special polymer including sustainable soybean oil—a renewable, bio-based material used in some of the company's top-performing tires.
Skechers styles featuring Goodyear Performance Outsoles are available at Skechers retail store and www.skechers.com.