Video: Blake Shelton, Billie Eilish, Lil Nas X and more see boost in sales after Grammy Awards performances
Music stars showcased on Sunday's 62nd Annual Grammy Awards received immediate boosts in sales of the songs they performed on the live broadcast, according to Billboard.
Sales of the songs performed on the show rose by 266% on Sunday, as compared to the previous day, according to Billboard, citing initial reports to Nielsen Music/MRC Data.
Combined, the performed songs - including original and popularized versions of songs covered, but not including new-to-market tracks - sold 45,000 downloads the day of the show, up from 12,000 the day before.
As previously reported, Oklahoma country music superstar Blake Shelton and his pop icon girlfriend Gwen Stefani gave an unabashedly heartfelt performance of their new duet "Nobody But You," featured on Shelton's new album "Fully Loaded: God’s Country," early in Sunday's star-studded broadcast.
And "Nobody But You" was one of the songs that got a big boost, with sales growing 91% to 8,000, up from 4,000 on the day before, Billboard reports.
Other songs that posted big sales gains just after the Grammy Awards include Grammys host Alicia Keys’ "Underdog," Camila Cabello’s “First Man," Jonas Brothers’ “What a Man Gotta Do," Lizzo’s “Truth Hurts," Billie Eilish’s “When the Party’s Over," Tanya Tucker’s “Bring My Flowers Now” and DJ Khaled’s “Higher,” featuring Nipsey Hussle and John Legend.
An all-star performance of Lil Nas X’s “Old Town Road," featuring Billy Ray Cyrus, Mason Ramsey, Diplo and BTS, resulted in a 217% gain for the smash hit, as it sold 4,000 downloads the day of the show, up from 1,000 on Saturday.
To read more about the gains for these songs, click here to read the Billboard story.
To read my live coverage of the 2020 Grammy Awards, click here.