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Metro OKC to get third At Home store

A typical At Home store. [PHOTO PROVIDED BY AT HOME]
A typical At Home store. [PHOTO PROVIDED BY AT HOME]

At Home will be quite at home at the Plaza at Quail Springs, smack in the heart of the Memorial Road retail corridor, itself surrounded by a surging sea of residential rooftops, specialists said Friday.

JAH Realty LP, the owner-developer, signed a lease with At Home just this week. Social media reports on the deal were premature, and "the deal was not certain until recently," said Jeff Norman, president of JAH.

It's not surprising that word would get out before the deal was done.

"The size of this deal is a very significant retail transaction for Oklahoma City and certainly the Quail Springs corridor," Norman said.

At Home will occupy more than 117,000 square feet of space formerly occupied by Hobby Lobby, Red Rock Fitness and Toys R Us at the northwest corner of NW 138 and N Pennsylvania Avenue at the east edge of Quail Springs Mall. Plaza at Quail Springs also has Dollar Tree, Snippets, Fabrics Unlimited, The Wardrobe Menswear, and service tenants.

It will be the third At Home store in the Oklahoma City area.

One is at 701 S MacArthur Blvd., which opened in the mid-1990s as Garden Ridge. The store, and the chain, became At Home in 2014. The At Home at 621 SW 19 in Moore opened in 2016, the year the big-box chain, based in Plano, Texas, went public. There is also an At Home in Tulsa. At Home has more than 200 stores in 39 states.

Demand for home decor is unsated, said Jim Parrack, senior vice president and retail specialist with commercial real estate firm Price Edwards & Co.

"At Home's Memorial Road expansion, along with the continued expansion of HomeGoods in the metro are — the newest store coming to 33rd and Broadway in Edmond — speak to the growing home decor market," Parrack said. "These concepts appeal to value-oriented shoppers and carry a little bit of everything home and home related.

"This fits well with the OKC housing market, especially since the under-$300,000 home is the healthiest part of our residential market. At Home stores have an impressive inventory of everything you need and a lot of things you don't need for your home. It's a bit of an experience to wander around and see what they have."

Norman said At Home carries more than 50,000 items in categories including furniture, garden, home textiles, housewares, patio, rugs, seasonal decor, tabletop decor and wall decor, with a large portion of space devoted to seasonal merchandise.

“We are excited to add At Home to our tenant mix at the Plaza at Quail Springs,” said Elise Lopez, leasing associate for JAH Realty. “At Home will bring a unique offering to the north Oklahoma City-Edmond trade area. We anticipate they will drive a large number of daily shoppers into our development.”

Lopez negotiated with Karla Smith, a senior vice president and retail site selector with CBRE in Dallas. JAH's retail portfolio comprises more than 2.25 million square feet of space in Oklahoma City and Dallas-Fort Worth.

Norman and Parrack said Plaza at Quail Springs was well positioned for a big-box retail tenant like At Home.

“The Quail Springs corridor is consistently the top choice for retailers coming into our market. After purchasing the adjacent property, which is a former Toys R Us, earlier this year, we had a number of national retailers interested in this location. Our shopping center was the only site with an existing building that could realistically serve a store of this size, making this a logical fit for both companies," Norman said.

Parrack said, "Plaza at Quail Springs is a good fit for At Home as it sits in the middle of a high housing growth area and was one of the few centers, thanks to Hobby Lobby relocating and Toys R Us closing, that had sufficient room to do an At Home deal. With rising constructions costs, it's tough to make the numbers work on a new ground-up At Home."

Related Photos
<strong>Plaza at Quail Springs, NW 138 and N Pennsylvania Avenue. [PHOTO PROVIDED BY JAH REALTY LP]</strong>

Plaza at Quail Springs, NW 138 and N Pennsylvania Avenue. [PHOTO PROVIDED BY JAH REALTY LP]

<figure><img src="//cdn2.newsok.biz/cache/r960-7afb9370e6736b03eeb9977cf4554ac9.jpg" alt="Photo - Plaza at Quail Springs, NW 138 and N Pennsylvania Avenue. [PHOTO PROVIDED BY JAH REALTY LP] " title=" Plaza at Quail Springs, NW 138 and N Pennsylvania Avenue. [PHOTO PROVIDED BY JAH REALTY LP] "><figcaption> Plaza at Quail Springs, NW 138 and N Pennsylvania Avenue. [PHOTO PROVIDED BY JAH REALTY LP] </figcaption></figure><figure><img src="//cdn2.newsok.biz/cache/r960-50b63e0e627100de3b5f7e6a41573779.jpg" alt="Photo - Future location of At Home, at Plaza at Quail Springs, NW 138 and N Pennsylvania Avenue. [PHOTO PROVIDED BY JAH REALTY LP] " title=" Future location of At Home, at Plaza at Quail Springs, NW 138 and N Pennsylvania Avenue. [PHOTO PROVIDED BY JAH REALTY LP] "><figcaption> Future location of At Home, at Plaza at Quail Springs, NW 138 and N Pennsylvania Avenue. [PHOTO PROVIDED BY JAH REALTY LP] </figcaption></figure><figure><img src="//cdn2.newsok.biz/cache/r960-1fc815ff53dfbb16462701ea2fa28cb7.jpg" alt="Photo - A typical At Home store. [PHOTO PROVIDED BY AT HOME] " title=" A typical At Home store. [PHOTO PROVIDED BY AT HOME] "><figcaption> A typical At Home store. [PHOTO PROVIDED BY AT HOME] </figcaption></figure>
Richard Mize

Real estate editor Richard Mize has edited The Oklahoman's weekly residential real estate section and covered housing, commercial real estate, construction, development, finance and related business since 1999. From 1989 to 1999, he worked... Read more ›

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