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The Ordinary skincare line coming to Ulta

The Ordinary skincare line is coming to Ulta.
The Ordinary skincare line is coming to Ulta.

Can you hear the cheers?

They’re coming from The Ordinary skincare fans.

Known for effective products and super-affordable prices, the brand is bringing 26 items to Ulta, launching online July 1 and in 400 stores starting Aug. 5. The launch will include the AH 30% + BHA 2% Peeling Solution, the new Squaline Cleanser and 100% Cold-Pressed Virgin Marula Oil. Those customer faves retail for less than $10.

Ulta joins Sephora in carrying the brand, but the appeal of Ulta is the company’s rewards and coupons.

The Ordinary offers cleansers, hair care, sun care and peels, with ingredients such as peptides, hyaluronic acid, retinoids and Vitamin C.

The Ordinary’s website describes the brand as an evolving collection of treatments offering familiar, effective clinical technologies positioned to raise pricing and communication integrity in skincare. Bottom line: The Canadian company offers active ingredients in no-frills packaging at great prices.

One word of caution. Many of these products are potent. Read the reviews. Follow directions.

Linda Miller

Linda Miller always has loved makeup and fashion, especially shoes and handbags. She admits to owning more lipsticks and glosses than many makeup artists, but she's not giving up a single tube. When she got the opportunity to move from... Read more ›