Elizabeth and James premium brand coming to Kohl's
Kohl’s just landed another big fashion name.
Elizabeth and James, founded by actresses turned fashion designers Mary-Kate and Ashley Olsen, has announced an exclusive partnership to bring the brand to Kohl’s stores nationwide and Kohls.com. Kohl’s will be the exclusive retailer of Elizabeth and James apparel, handbags and accessories.
“Our vision for Elizabeth and James is to deliver a lifestyle brand that offers women access to premium fashion at an affordable price without sacrificing quality and fit,” said Mary-Kate Olsen. "Kohl’s is the right partner to take our brand into a new era, while staying true to the high-quality, fashion-forward designs that our loyal brand enthusiasts expect from us. Leveraging Kohl’s extensive store network and digital platform will also allow us to reach a much larger audience than we have in the past and for this we are particularly excited.’
Ashley Olsen added, “Kohl’s is doing a great job with innovation and thinking differently about omnichannel retail. We have always seen Elizabeth and James speaking to a much larger audience and this new business model with Kohl's will allow us to achieve that. Mary-Kate and I are excited to work with them building out additional lifestyle categories and curating spaces that will bring a new shopping experience to our customer."
The Elizabeth and James fashion collection as well as beauty will be available at Kohl’s this holiday season.