Venus introduces designer shave collection
Women’s razors are getting the designer treatment.
Gillette Venus has joined with Vera Bradley for a designer shave collection that includes colorful razors and a new shaving cream. The collection features Vera Bradley’s popular Daisy Dot Paisley pattern.
“We find that women are searching for more than just performance from their beauty products. For the modern consumer, it is also about the product’s design, color, availability, and packaging,” said Kara Buckley, head of Global Grooming Communications at P&G. “This is not only the first designer collaboration for Gillette Venus but also the category’s first grooming and fashion collaboration of its kind.”
The Vera Bradley + Venus collection is available at Target. A designer handle with two razor blade refills costs $13 and a three-pack of designer disposable razors is $7, all decorated with Vera Bradley’s signature prints. A Blushed Bloom shaving cream is $3.
Finally, fashion and function meet in the shower.