Lane Bryant launching new collection
Lane Bryant is all about giving women something new.
The women’s clothing brand partnered with fashion and lifestyle influencer Rochelle Johnson, founder of Beauticurve, on a new co-designed collection that reflects Johnson’s own feminine style aesthetic. Beauticurve X Lane Bryant will be in select stores and on lanebryant.com on Wednesday.
The 10-piece collection includes versatile dresses and a jumpsuit.
“I have always loved Lane Bryant. And as a former associate, it is a total full circle moment for me to have the honor of co-designing a collection with the Brand,” Johnson said. “My experience in store opened my eyes to what plus size women respond to fashion-wise. It was beyond important for me to draw on that experience with the team at Lane Bryant to create dresses that women can feel joyful, spirited and empowered in. I want to inspire her to try new prints and colors, from blush pink to leopard print.”
Sizes range from 12 to 28 with prices $79.95 to $99.95.