Target and Vineyard Vines plan limited-edition collection
Target is determined to make summer fun.
It’s teaming up with Vineyard Vines on a limited-edition collection that lands in stores May 18.
More than 300 new and exclusive products will be available, including home, apparel, outdoor goods, swim, accessories and more. Sizes will be offered in XS to 3X for women; 2-XXL for men; XS to XL for kids and 0 to 3 months to 5T for toddlers and babies.
Prices range from $2 to $120, with most items less than $35.
Vineyard Vines is known for its smiling pink whale logo. The company was founded in 1998 when brothers Shep and Ian Murray stepped away from their desk jobs to sell neckties. The company has grown into an American lifestyle apparel brand for the family.
The brothers spent their summers boating, fishing and enjoying the good life on Martha’s Vineyard in Massachusetts, the locale that inspired the brand which is all about celebrating the days you wish would never end.
Vineyard Vines is based in Connecticut and operates more than 105 stores nationwide.