Tyra Banks plans Modelland theme park and attraction
Supermodel Tyra Banks is seeing another of her dreams materialize.
Her latest and biggest venture yet is Modellland, a first-of-its kind attraction that combines a fantasy version of the world with state-of-the-art interactive entertainment, creative collaborations, curated retail, dining and special events. Scheduled opening is late this year at Santa Monica Place, an open-air shopping, dining and entertainment destination near the beach in Santa Monica.
Modellland, where all expressions of beauty will be celebrated, will invite visitors to redefine what a model really is and for people to be the dream versions of themselves. It’s expected to be the flagship with global expansion possible.
“Modelland has been 10 intense years in the making,” said Banks, who created TV’s “America’s Next Top Model.” "It has been my ultimate dream and I have worked tirelessly with laser-focused tunnel vision to bring it to fruition. Modelland will awaken your childlike glee by entertaining and educating in unexpected ways that will make learning about oneself fierce and fun. I want people to feel seen and validated. Modelland will provide the tools for them to do so and empower them to embrace, adorn and celebrate their own unique beauty.”
Banks also teaches a brand building class at Stanford Business School. “Modelland is all about celebrating your flawsome self. We are fun. We are fierce. We are fantasy. And, we are for real."