La La Anthony partners on a plus-size collection
La La Anthony, an actress, television personality, author and producer, has teamed with a plus-size retailer for a capsule clothing collection.
The collection is available online now at ashleystewart.com and later this week at Ashley Stewart stores. There are no stores in Oklahoma. The collection includes dresses, jumpsuits, tops, denim, activewear and outerwear in sizes 12 to 32 with prices from $78 to $120.
Anthony already has a denim line in sizes from 0 to 14 at Lord & Taylor, but this new deal may give her more exposure.
“I was noticing that a lot of curvy, beautiful women love the jeans and the denim line, and I thought why not partner with Ashley Stewart and come up with a great selection together?” said Anthony in a story for WWD. She said she met with James Rhee, chief executive officer of Ashley Stewart, “and we just hit it off immediately, and we thought a partnership would be amazing, and that’s what we’re doing now, and what I’m so excited about.”
“He really believes in Ashley Stewart being more than just clothes, being a brand about women’s empowerment, and encouraging women to have self-esteem and live their life their way, and we just share a lot of the same goals and thoughts. It’s been a great collaboration,” she added.
Though Anthony has no design experience and wears a size 6 in jeans, she said she knows clothes and what she likes. And she said she’s familiar with the plus-size customer. “It’s a customer I feel I know very well. A customer that’s in my family, a customer who’s my friend. This is my life, that I’m around.”
A second La La Anthony collection is expected next year.