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PHYTO's new anti-gray hair treatment

Gray hair be gone.

If only there was a magic potion that didn’t involve expensive trips to the salon or messy do-it-yourself treatments at home.

Maybe now there is. French pharmacy brand PHYTO has created RE30 anti-gray hair treatment, the result of six years research and touted as revolutionary technology that is able to boost the natural pigment production while protecting from future depigmentation. The plant-based peptide stimulates production of melanin in your hair follicles, so as your hair grows it’ll be your natural color.

Too good to be true?  Too early to know. It hasn’t been available long enough for customer reviews, but PHYTO offers up these clinical results. Based on 32 volunteers who used RE30 daily for three months, 83 percent saw less graying hair; 77 percent less gray hair and 70 percent stronger hair. Imagine, hair that grows back in your natural color.

RE30 has no coloring agents, is 98 percent botanical and is lightly scented with an invigorating fragrance. First results are revealed after three months of daily application.

Instructions say to use it after shampoo or dry hair. Apply eight sprays directly on the scalp once a day. No need to rinse. One bottle, at $58, should last one month.

One big question remains, though, and I couldn’t find an answer. Can hair continue to be colored while waiting for those roots to grow in with natural color?  Maybe there’s more information on the bottle.

Find RE30 in Ulta stores.

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