HELM men's footwear pop-ups start Friday
Don’t forget about the HELM men’s footwear pop-up locations in the metro area this week.
HELM is a footwear company based in Austin, Texas, but it was founded in 2009 by Joshua Bingaman, a native of Oklahoma.
Beginning Friday at Just OK in Norman, Bingaman will meet and greet t customers, answer questions, share information about boot care and introduce his most popular boot and shoe styles, as well as sell belts, boot care kits, tees and hats – all at 20 percent off.The Norman stop will be from 4 to 7 p.m. for happy hour. Just OK is at 1691 Asp Ave, Suite A112.
The tour then moves to TRADE Men’s Wares, 1112 N Walker Ave Suite 102, from 11 a.m. to 3 p.m. Saturday in Oklahoma City. The last pop-up will be at Café Evoke, 103 S Broadway in Edmond, from noon to 4 p.m. Sunday.
Bingaman built the company by offering timeless yet modern boots and footwear handcrafted with quality leathers and built to last a lifetime. Men’s sizes range from size 6 to 15 with prices beginning at $295.
Last year the company focused on direct to consumer e-commerce sales from its online store to customers across the U.S. The company still has its own shop in east Austin, but tours across the country help people experience HELM in person.
HELM’s quality stands out. More than 153 steps are involved in making each pair, performed by 14 master bootmakers. Years have been spent refining the process.
“A lot of creativity comes out of Oklahoma and I’m proud to be part of that,” Bingaman said. “Whether it’s a band or a brand it’s always awesome to return to your roots and share your craft with new and old friends. And since HELM is all about service and sincerity it’s really great to be able to hit the road to meet and fit people one on one – getting to know them and spreading the good word of HELM. For guys, to feel confident in their footwear can change their whole attire so we like to say HELM brings confidence from the ground up and there’s no better way to do that than in person.”
To learn more about the company’s story and see the styles, go to helmboots.com.