H&M's new eco-friendly fall collection
H&M's new collection using recycled cashmere and velvet made from recycled polyester will be available exclusively online this week.
The company touts its H&M Conscious Exclusive for fall/winter 2018, inspired by a lost fragment of an ancient tapestry, as merging the life and journey of lost historical artifacts with the latest in sustainable fabric innovation.
It will be online at hm.com on Sept. 27.
“It started with a desire to create a statement coat in a sustainable material that could be worn for both special occasions and day-to-day life, but then evolved into something more substantial by merging the journey of historical artifacts with a modern design sensibility,” said Ann-Sofie Johansson, creative advisor at H&M.
The collection includes sustainable fabrics such as recycled cashmere, the new velvet made from recycled polyester and the leftover Econyl from the H&M Conscious Exclusive spring/summer 2018 line. Econyl is a 100 percent regenerated nylon fiber made from fishnets.
H&M said the collection balances drama with sophistication in modern pieces that can be worn for special occasions as well as every day for a more laid back, yet luxurious look. Look for women’s wear, lingerie, shoes and accessories.
The collection includes women’s clothing, lingerie, shoes and accessories.
Separates include a sweeping full-length black coat with an oversized collar and waist-high side slits made from a recycled wool blend. There’s also a sequin floral jacket created from recycled PET bottles and a long-printed dress with voluminous sleeves and deep V back detail made from organic silk.
Accessories include sculptural earrings made from recycled plastic and slingback stilettos with ribbons made from recycled polyester.