Now serving Skinnygirl jeans
Maybe you’re familiar with Skinnygirl low-calorie cocktails and wine. Now you can wear Skinnygirl jeans.
Reality show star and entrepreneur Bethenny Frankel is venturing into the fashion business with her latest collection. The jeans are available at Macy’s and shopsskinnygirl.com, with expansion to Belk, Lord & Taylor and HSN.
Skinnygirl jeans have subtle details such as a red stripe down the side, studs, zippers, glitter and chains. Frankel told WWD that she likes detail, but hers is not over the top.
Jeans retail for about $100 and though the name is Skinnygirl, plus sizes are available. “The customer got it right away,” Frankel said. “They know me and know Skinnygirl is a state of mind.”
In the WWD story, she said “every girl has an emotional issue with her body. This line has comfortable fabrics and makes your butt look great. And the way they hit the ankle makes your legs look longer.”
In 2005, Frankel was a contestant on “The Apprentice: Martha Stewart” and in 2008 was a member of the “Real Housewives of New York.”
Frankel was a contestant on “The Apprentice: Martha Stewart”in 205 and then was a member of the “Real Housewives of New York” in 2008. She created the Skinnygirl cocktail company in April 2011 and later sold the company to Fortune Brands’ Beam Global for $100 million.