Kylie Jenner's beauty line coming to Ulta
In case you missed it, Kylie Jenner delivered an early holiday present to her faithful fans.
The line has been available exclusively on the brand’s website since 2016 after the launch of Jenner’s wildly successful Lip Kit. She quickly expanded offerings to include highlighter, eye shadow palettes, concealer, blush and more.
While online only sales didn’t seem to hamper Jenner’s business, being in Ulta’s 1,124 stores will certainly push her to billionaire status even sooner. Forbes recently predicted she was on the fast-track to becoming one of the youngest “self-made” female billionaires.
As for her fans, scoring those lip kits and quick-to-sell-out products is going to get a lot easier. Plus being able to see the shades and textures before buying will likely entice even more customers to check out the brand.