Chanel launching makeup for men
Guys, this one’s for you.
Chanel is launching Boy de Chanel, a men’s makeup collection with skin tint, matte moisturizing lip balm and brow pencils in four different shades. The tint foundation has SPF 25 and is said to hydrate while providing a luminous finish.
The men’s makeup market is getting more attention. Social media stars often show that brands such as Fenty Beauty and Kylie Cosmetics work as well on men as women. In 2016, Cover Girl named is its first “boy of beauty,” and MAC and Milk Makeup are featuring men in their advertising campaigns.
“By creating Boy de Chanel, its first makeup line for men, Chanel reaffirms the ever-changing codes of an unchanging vision: Beauty is not a matter of gender, it is a matter of style,” the company said in a press release.