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Eye appeal -- Kat Von D's new eyeliners

Kat Von D Beauty fans, here’s something new.

Today, the company launched the first of three new liquid eyeliners designed to create the perfect eye look. They’re 100 percent vegan and cruelty free with high pigment.

First up, the Kat Von D Beauty Lash Liner, $20. It was created with one goal in mind – an easy eyeliner for the waterline that lives up to the hyper-performance standards of the company. Lash Liner is waterproof and high precision in the best-selling shade, Trooper Black.

The company says using it on the waterline is easy – just dip and dab. Dip the soft-tip applicator into the fluid-gel formula, then dab along the inner rim and waterline. Dries in 15 seconds or less for all-day wear. Plus, it doesn’t smudge.

Next, on Aug. 20, will come what’s touted as the easiest cat eye ever. Kat Von D Beauty Dagger Tattoo Liner, $20, lays down sharp and precise lines for perfect winged liner in seconds. Same award-winning formula as Tattoo Liner with a different tip.

And on Sept. 20, get ready for Kat Von D Beauty Ink Well Long-Wear Matte Eyeliners, $20. Described as the “mattest-matte liquid liner” in a rainbow of must-have favorite shades.

Kat Von D Beauty, sold at Sephora and on, was launched in 2008. It’s known for products that are long wear, high pigment and full coverage.

Related Photos
Kat Von D Beauty's three new eyeliners.

Kat Von D Beauty's three new eyeliners.

<figure><img src="//" alt="Photo - Kat Von D Beauty's three new eyeliners." title="Kat Von D Beauty's three new eyeliners."><figcaption>Kat Von D Beauty's three new eyeliners.</figcaption></figure>
Linda Miller

Linda Miller always has loved makeup and fashion, especially shoes and handbags. She admits to owning more lipsticks and glosses than many makeup artists, but she's not giving up a single tube. When she got the opportunity to move from... Read more ›