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New fashion line inspired by risktaker Evel Knievel

Now’s your chance to show off your inner Evel Knievel.

The Evel Knievel family brand and LuLaRoe, a family-owned social retailer, has announced a two-year apparel licensing partnership that kicks off this summer with select pieces from the LuLaRoe American Dreams Collection.

The collection is vintage Americana-inspired and pays tribute to the ‘60s and ‘70s with a nod to Knievel, a legendary daredevil and stunt performer whose bravery, risk-taking spirit and love for family adventure is well-documented.

“We are so excited to partner with the Evel Knievel family and pay tribute to his legacy,” said Mark Stidham, CEO and co-founder of LuLaRoe. “He was such an important part of our country's history and his spirit continues to influence future generations. He is a true example of what it takes to achieve the American Dream. This partnership is one of our first steps in evolving the brand to serve independent fashion retailers and their customers with collaborations that pay tribute to great dads and great role models.”

“Evel Knievel is a hero in our modern-day culture—the quintessential risk taker. If you're an entrepreneur or adventurist, get out of your comfort zone,” said son Kelly Knievel. "You don't have to be an outrageous daredevil but society could learn a lot from Evel Knievel: take intelligent risks, learn from your mistakes, and move onto the next jump -- entrepreneurship 101. Nobody is going to give you anything or recognize you for lack of results.

Prices in the collection start at $23, with additional prints and patterns rolling out throughout the year in select men's, women's and youth options that include T-shirts, dresses and the well-known LuLaRoe leggings.

 LuLaRoe: American Dreams is on sale now. Sizes range from XXS to 3XL.American Dreams is a modern vintage collection that pays tribute to the All-American vibe of the 70s, celebrating the spirit of love, freedom, family and community. For more information, go to

Related Photos
LuLaRoe x Evel Knievel new fashion collection. (PRNewsfoto/LuLaRoe)

LuLaRoe x Evel Knievel new fashion collection. (PRNewsfoto/LuLaRoe)

<figure><img src="//" alt="Photo - LuLaRoe x Evel Knievel new fashion collection. (PRNewsfoto/LuLaRoe)" title="LuLaRoe x Evel Knievel new fashion collection. (PRNewsfoto/LuLaRoe)"><figcaption>LuLaRoe x Evel Knievel new fashion collection. (PRNewsfoto/LuLaRoe)</figcaption></figure>
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