Sarah Jessica Parker's new bridal line
Brides to be, here’s something that may be of interest.
Sarah Jessica Parker’s latest fashion project is now available at online retailer Gilt.com and, yes, it’s bridal ready-to-wear. What’s more, the collaboration with Gilt includes 15 exclusive styles from the SJP by Sarah Jessica Parker footwear collection that complement the new line.
The SJP by Sarah Jessica Parker Bridal collection includes 10 styles that aren’t limited to the wedding ceremony. It’s all about versatility with a mix of classic dresses and gowns, modern bodysuits, full skirts and a jumpsuit.
Colors include traditional white and black as well as blush, pale gray, blue and poppy. Details appear as bows, feathers, cut-outs, embroidery and beading.
Prices range from $295 for the sleeveless bodysuit to $2,395 for an embroidered gown. Bodysuits are available in sizes small to large while all other pieces come in sizes 0 to 14.
In a WWD story, Parker said the bridal collection came about because of her shoe line, which launched four years ago.
“We kept having these wonderful women of all ages and backgrounds and sizes and shapes, they kept telling us they were buying for their wedding and they were not buying what would be conventionally thought of as a bridal shoe,” Parker said. “We recognized that there was this space where brides were looking for something that felt different, that suggested who they were. So we were encouraged to create a bridal collection within our collection, so in those deliveries we always have a bridal shoe. But people tend to use our shoes anyway outside of that for that special occasion.”
She said Gilt approached her about doing the ready-to-wear collaboration.
The collection isn’t over the top. Parker described the looks as “very, very simple.” Bodysuits are a major focus; Parker said she thinks they’re flattering. And subtle colors make the looks even more versatile.
“The intent is they should be usable outside of that special occasion. Whether you’re the person walking down the aisle, or you’re attending, these are all pieces that should be relevant in your closet,” Parker said.
“There are some pieces that feel more decadent and more specifically bridal. There’s no law saying they’re not appropriate for many other important occasions as well,” she said.