The Morning Brew: The Holidays are here, like it or not
Today is Tuesday, and we're just 47 days from Christmas.
How early is too early when it comes to Christmas?
On a recent drive home from Texas I spotted one of the communities along Interstate 35 readying their holiday lights display at a local park. These displays are huge ordeals so it makes sense they would get started early. But in the middle of October, with football season in full swing and fall foliage about to peak, it can be a slightly annoying sight.
But how early is too early for Christmas music in stores and non-stop commercials on your television featuring gift-wrapped luxury cars? Christmas creep is real and people are talking about it, and some retailers are taking notice.
Target made the news last month when it announced it was scaling things back when it comes to Christmas hoopla before Thanksgiving. From Fortune.com:
Every year Black Friday falls on the day after Thanksgiving, though that date hasn’t stopped some retailers from decking the halls before Halloween. Target, however, says it has a plan to fight “Christmas creep,” the feeling that the holidays (and holiday deals) seem to start earlier every year. Of course the retailer will have deals and sales aplenty—as they do every holiday season—but hearing the fatigue in consumers as the shopping season approaches, the company has said it will take time to celebrate Thanksgiving before fully decorating for Christmas.
There has also been a movement among retailers to keep their stores closed on Thanksgiving Day to allow workers to enjoy the holiday themselves, then opening in the evening for the Black Friday crush. Academy Sports, Lowes and Ikea are just some of the stores who won't be open on Thanksgiving this year.