News updates are waiting for you; just download The Oklahoman’s app
I joined a few other colleagues recently in a roundtable discussion about what we do at The Oklahoman, the challenges we face and the future of local journalism in general.
We were speaking with a group of teachers from around the state as part of our Newspapers in Education (NIE) initiative. Through NIE, The Oklahoman partners with individuals and businesses to provide teachers and students with educational resources. It’s a great program that, in the end, benefits our students.
It was an interesting discussion, and the engaged teachers had a lot of good questions and comments about our industry.
One of the teachers sitting to my right talked about how she subscribes to a few newspapers. She reads The Oklahoman every day, as well as a couple other national publications.
But she gets updates on her phone from the other national newspapers. Those newspapers have apps, she said. She gets news updates throughout the day.
I was jumping out of my seat. I knew how to respond to this comment. I could barely wait for her to complete her thought.
“We have an app for The Oklahoman,” I said. “And you can get updates on the app.”
She didn’t know.
I told her I would help her get the app set up on her phone before she left today. I wanted to make sure she had her subscriber user name and password to access the premium experience on The Oklahoman’s app for iOS and Android.
No need. She has it, she said.
So, we continued with our group discussion. We talked about the miracle of distributing the newspaper to homes across the state while the world sleeps. We talked about the challenge of getting stats and scores from all high school football games across the state into the Saturday newspaper. We talked about the digital revolution and the resulting impact on our industry’s business model. And we talked about the critical role our reporters and editors play in our democracy as a government watchdog.
When we finished and were packing up, I heard the familiar sound of the breaking news alert on The Oklahoman’s app. It came from the hand of the teacher sitting to my right.
That didn’t take long. The teacher received her first update from The Oklahoman on her phone. She did, indeed, know her subscriber login for The Oklahoman’s app.
That was a great way to end the meeting.