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Pizza chain is returning after long absence

After a 23-year absence, Peter Piper Pizza is returning to the Oklahoma City market.

The Arizona-based chain unveiled its first new store prototype for the area at 4701 SE 15 in Del City in September and eventually has plans for multiple locations in the Oklahoma City metro.

Peter Piper had as many as five Oklahoma City area locations in the 1980s and early 1990s that were operated by a franchisee. They all eventually closed.

“A lot of folks here remember us from the '80s and '90s and we still have a lot of the same qualities, but they have been modernized,” said Jason Greenwood, chief marketing officer of Peter Piper Pizza.

The new, corporate-owned Peter Piper location in Del City is part of a national expansion that includes re-entry into former markets and openings in new territories.

Party destination

The Del City store will offer takeout and dine-in service, as well as a lunch buffet. Peter Piper hopes to be a destination for children's birthday parties in Oklahoma City. The Del City location has an arcade game area that is sectioned off to keep noise to a minimum.

Seating areas for family dining and large parties are also available. The restaurant also offers beer, wine and free Wi-Fi for adults.

Diners can watch as the dough is made from a special window in the kitchen that overlooks the dining area.

Michael Gaines, the new district manager for the chain in Oklahoma, grew up in Oklahoma City and recalls eating at Peter Piper Pizza as a child.

Filling a niche

“I'm totally excited about them coming back into the market,” Gaines said. “We are going to fill a niche that does not exist here now.”

CEC Entertainment Inc., owner of Chuck E. Cheese, purchased Peter Piper Pizza in 2014 and unveiled a plan to expand the concept into new markets.

“We thought enough of Oklahoma to make it the first stop on our expansion plans,” Greenwood said.

Peter Piper Pizza was founded in 1973 by entrepreneur and television pitchman Tony Cavolo. Today, the brand has about 140 locations in the United States and Mexico.

The Del City store will offer takeout and dine-in service, as well as a lunch buffet. Peter Piper hopes to be a destination for children's birthday parties in Oklahoma City. The Del City location has an arcade game area that is sectioned off to keep noise to a minimum.

Related Photos
<p>Michael Gaines, district manager, left, and Jason Greenwood, chief marketing officer for Peter Piper Pizza, watch employees Sheree Milton and Josh McClain assemble pizzas before placing them into the oven in the company's new restaurant. [Photo by Jim Beckel]</p>

Michael Gaines, district manager, left, and Jason Greenwood, chief marketing officer for Peter Piper Pizza, watch employees Sheree Milton and Josh McClain assemble pizzas before placing them into the oven in the company's new restaurant. [Photo by Jim Beckel]

<figure><img src="//cdn2.newsok.biz/cache/r960-a28cd5414654e39bc33007c7d8233812.jpg" alt="Photo - Michael Gaines, district manager, left, and Jason Greenwood, chief marketing officer for Peter Piper Pizza, watch employees Sheree Milton and Josh McClain assemble pizzas before placing them into the oven in the company's new restaurant. [Photo by Jim Beckel] " title=" Michael Gaines, district manager, left, and Jason Greenwood, chief marketing officer for Peter Piper Pizza, watch employees Sheree Milton and Josh McClain assemble pizzas before placing them into the oven in the company's new restaurant. [Photo by Jim Beckel] "><figcaption> Michael Gaines, district manager, left, and Jason Greenwood, chief marketing officer for Peter Piper Pizza, watch employees Sheree Milton and Josh McClain assemble pizzas before placing them into the oven in the company's new restaurant. [Photo by Jim Beckel] </figcaption></figure><figure><img src="//cdn2.newsok.biz/cache/r960-32bfb8ff5d66867a465ffaebeeef8840.jpg" alt="Photo - Peter Piper Pizza is returning to the Oklahoma City market and will unveil its first new prototype store at 4701 SE 15 in Del City. [Photo by Jim Beckel] " title=" Peter Piper Pizza is returning to the Oklahoma City market and will unveil its first new prototype store at 4701 SE 15 in Del City. [Photo by Jim Beckel] "><figcaption> Peter Piper Pizza is returning to the Oklahoma City market and will unveil its first new prototype store at 4701 SE 15 in Del City. [Photo by Jim Beckel] </figcaption></figure><figure><img src="//cdn2.newsok.biz/cache/r960-c480ec5a36ce97e8d15174f70c304b50.jpg" alt="Photo - Peter Piper Pizza offers a variety of pizzas in its lunch buffet offering. [Photo by Jim Beckel] " title=" Peter Piper Pizza offers a variety of pizzas in its lunch buffet offering. [Photo by Jim Beckel] "><figcaption> Peter Piper Pizza offers a variety of pizzas in its lunch buffet offering. [Photo by Jim Beckel] </figcaption></figure><figure><img src="//cdn2.newsok.biz/cache/r960-6232c8bfab0d454587454c2bf69ec234.jpg" alt="Photo - Jason Greenwood, right, chief marketing officer for Peter Piper Pizza, talks with Michael Gaines, district manager, in front of the company's new restaurant. [Photo by Jim Beckel] " title=" Jason Greenwood, right, chief marketing officer for Peter Piper Pizza, talks with Michael Gaines, district manager, in front of the company's new restaurant. [Photo by Jim Beckel] "><figcaption> Jason Greenwood, right, chief marketing officer for Peter Piper Pizza, talks with Michael Gaines, district manager, in front of the company's new restaurant. [Photo by Jim Beckel] </figcaption></figure>
Brianna Bailey

Brianna Bailey joined The Oklahoman in January 2013 as a business writer. During her time at The Oklahoman, she has walked across Oklahoma City twice, once north-to-south down Western Avenue, and once east-to-west, tracing the old U.S. Route 66.... Read more ›

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