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One of Bricktown oldest retailers gets facelift

Pioneering Bricktown retailer Painted Door, 124 E Sheridan, is celebrating its silver anniversary this week with a newly remodeled store.

Since founding Painted Door in southwest Oklahoma City in 1991, owner Avis Scaramucci's shop has become one of the oldest surviving gift boutiques in Oklahoma City.

"It kind of makes me one of the oldest retail stores around, and that's kind of cool," she said.

While most small businesses don't survive past the first year, Scaramucci said part of the secret to her success was plain hard work. There were many years she worked long hours to get Painted Door off the ground, she said.

"I was able to build a base and even though that base changes as some people leave or move away, you've got to keep building that base," Scaramucci said. "You've also got to keep putting yourself out there and advertising in whatever way works for you."

Renovations begin

In September 2015, renovations began at the Painted Door gift boutique including the addition of a kitchen, new windows to provide extra space for displays, new carpet and paint. The Painted Door also received a new color scheme for the store logo and gift wrap.

The new demonstration kitchen overlooking Bricktown provides space for Scaramucci to prepare food for her customers to sample. The red-and-black kitchen features glittery sliver and rhinestone cabinet handles, in keeping with Scaramucci's personal style.

"The kitchen gave me the ability to cook and serve things before they bought it, and people like to eat," she said.

The Painted Door is featuring food samples and in-store visits from vendors this week to celebrate its anniversary.

Scaramucci opened her gift shop as Painted Door Gallery in September 1991 at 8601 S Western.

The shop sold antiques, gourmet food items, and bath and body care products, among other items. Using her own recipes for pies and cakes, Nonna's Bakery opened in 1995 in the building on Western with seating for 24.

In 2005, Scaramucci moved Nonna's and the Painted Door to a refurbished and remodeled warehouse in Bricktown. Nonna's closed its doors Jan. 1, 2015, and the space is now occupied by West Bar and Restaurant.

Related Photos
<p>Painted Door owner Avis Scaramucci stands in the store's new demo kitchen as she talks about Painted Door's 25th year in business in Oklahoma City. [Photo by Bryan Terry, The Oklahoman]</p>

Painted Door owner Avis Scaramucci stands in the store's new demo kitchen as she talks about Painted Door's 25th year in business in Oklahoma City. [Photo by Bryan Terry, The Oklahoman]

<figure><img src="//cdn2.newsok.biz/cache/r960-6137f6ca55f92bb768c0aaf366ae84a7.jpg" alt="Photo - Painted Door owner Avis Scaramucci stands in the store's new demo kitchen as she talks about Painted Door's 25th year in business in Oklahoma City. [Photo by Bryan Terry, The Oklahoman] " title=" Painted Door owner Avis Scaramucci stands in the store's new demo kitchen as she talks about Painted Door's 25th year in business in Oklahoma City. [Photo by Bryan Terry, The Oklahoman] "><figcaption> Painted Door owner Avis Scaramucci stands in the store's new demo kitchen as she talks about Painted Door's 25th year in business in Oklahoma City. [Photo by Bryan Terry, The Oklahoman] </figcaption></figure><figure><img src="//cdn2.newsok.biz/cache/r960-baa99756cdea623ffedc89f14c9075d6.jpg" alt="Photo - Painted Door owner Avis Scaramucci stands in the store's new demo kitchen as she talks about Painted Door's 25th year in business in Oklahoma City. [Photo by Bryan Terry, The Oklahoman] " title=" Painted Door owner Avis Scaramucci stands in the store's new demo kitchen as she talks about Painted Door's 25th year in business in Oklahoma City. [Photo by Bryan Terry, The Oklahoman] "><figcaption> Painted Door owner Avis Scaramucci stands in the store's new demo kitchen as she talks about Painted Door's 25th year in business in Oklahoma City. [Photo by Bryan Terry, The Oklahoman] </figcaption></figure><figure><img src="//cdn2.newsok.biz/cache/r960-498b0d660dc168d9dc5a5415099f32e5.jpg" alt="Photo - The Painted Door gift boutique has been open for 25 years, first in south Oklahoma City and now in Bricktown. The shop recently underwent a makeover. [Photo by Bryan Terry, The Oklahoman] " title=" The Painted Door gift boutique has been open for 25 years, first in south Oklahoma City and now in Bricktown. The shop recently underwent a makeover. [Photo by Bryan Terry, The Oklahoman] "><figcaption> The Painted Door gift boutique has been open for 25 years, first in south Oklahoma City and now in Bricktown. The shop recently underwent a makeover. [Photo by Bryan Terry, The Oklahoman] </figcaption></figure><figure><img src="//cdn2.newsok.biz/cache/r960-079a3a4173b78a567cc9c8e3f176376c.jpg" alt="Photo - Christmas ornaments inside the Painted Door in Oklahoma City. [Photo by Bryan Terry, The Oklahoman] " title=" Christmas ornaments inside the Painted Door in Oklahoma City. [Photo by Bryan Terry, The Oklahoman] "><figcaption> Christmas ornaments inside the Painted Door in Oklahoma City. [Photo by Bryan Terry, The Oklahoman] </figcaption></figure><figure><img src="//cdn2.newsok.biz/cache/r960-27f108ee787d5d1acb8535b153b6f779.jpg" alt="Photo - Painted Door owner Avis Scaramucci . Photo by Bryan Terry, The Oklahoman " title=" Painted Door owner Avis Scaramucci . Photo by Bryan Terry, The Oklahoman "><figcaption> Painted Door owner Avis Scaramucci . Photo by Bryan Terry, The Oklahoman </figcaption></figure><figure><img src="//cdn2.newsok.biz/cache/r960-76d0f88ec2d8e4594542295a33127eb7.jpg" alt="Photo - Painted Door owner Avis Scaramucci stands in the store's new demo kitchen as she talks about Painted Door's 25th year in business in Oklahoma City. [Photo by Bryan Terry, The Oklahoman] " title=" Painted Door owner Avis Scaramucci stands in the store's new demo kitchen as she talks about Painted Door's 25th year in business in Oklahoma City. [Photo by Bryan Terry, The Oklahoman] "><figcaption> Painted Door owner Avis Scaramucci stands in the store's new demo kitchen as she talks about Painted Door's 25th year in business in Oklahoma City. [Photo by Bryan Terry, The Oklahoman] </figcaption></figure><figure><img src="//cdn2.newsok.biz/cache/r960-6260962d983a2f82e3bdefd22aec37ce.jpg" alt="Photo - Painted Door owner Avis Scaramucci stands in the store's new demo kitchen as she talks about Painted Door's 25th year in business in Oklahoma City. [Photo by Bryan Terry, The Oklahoman] " title=" Painted Door owner Avis Scaramucci stands in the store's new demo kitchen as she talks about Painted Door's 25th year in business in Oklahoma City. [Photo by Bryan Terry, The Oklahoman] "><figcaption> Painted Door owner Avis Scaramucci stands in the store's new demo kitchen as she talks about Painted Door's 25th year in business in Oklahoma City. [Photo by Bryan Terry, The Oklahoman] </figcaption></figure>
Brianna Bailey

Brianna Bailey joined The Oklahoman in January 2013 as a business writer. During her time at The Oklahoman, she has walked across Oklahoma City twice, once north-to-south down Western Avenue, and once east-to-west, tracing the old U.S. Route 66.... Read more ›

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