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Priceline ends 'Name Your Own Price' airfares

Credit: USA Today
Credit: USA Today

As more consumers move from desktop and laptop computers to mobile devices, Priceline's original reason for being, "Name Your Own Price" airfare deals, was pulled from the site on Sept. 1.

Skift, a news and analysis website devoted to the travel industry, reports that the bidding process became too cumbersome on phones and tablets, and that Priceline still offers "Express" airfares at discounts of around 30%-40%. Like NYOP deals, these fares are "opaque" in that you don't know the name of the airline, the number of stops, the departure and arrival times, and what kinds of extra fees you might get stuck with until you purchase. But they are easier to book since they do not require bidding.

Bidding for rental car and hotel rates is still offered.

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Matt Patterson

Matt Patterson has been with The Oklahoman since 2006. Prior to joining the news staff in 2010, Patterson worked in The Oklahoman's sports department for five years. He previously worked at The Lawton Constitution and The Edmond Sun.... Read more ›