Oklahoma City company hopes to lure women back to using day planners
Oklahoma City-based Day Designer hopes to convince women to stop using their iPhones to schedule their days in favor of a paper planner.
The company designs day planners geared toward women, with decorative covers, inspirational quotes and space to write down goals and to-do lists.
“It's a strategic daily planner that is something to help people with goal setting — the big picture of your life instead of just the minutia and details,” said Whitney English, Day Designer founder and Oklahoma City native.
English, a mother of three, came up with the idea for Day Designer in 2010 when she couldn't find a paper planner that had space for a to-do list on one side of the page and a schedule on the other side. She decided to design her own planner and Day Designer was born.
“I was a young mom, and I was just trying to keep my life in order and there was a ton of chaos,” she said.
Some 10 years after Apple released its first iPhone, paper planners are gaining traction again. There's even a national event, Plannercon, for people who love to use paper day planners — the 2017 convention will be held in March in Atlanta.
“When the iPhone came out, we all rushed to the iPhone, and we all said, ‘OK, here it is, all digital finally,'” English said. “But more and more people are coming back — I call it the pendulum swing.”
People who use Day Designer planners still have smartphones, but have found a balance with using a paper planner as well, she said.
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Emily Hill, who handles operations and team management for Day Designer, said the company's following is a passionate crowd that is growing.
“We have a very engaged audience,” Hill said. “I think a lot of people love that paper planner, and that daily aspect of it. We have a lot of people who love to be able to see and plan out their day.”
Day Designer is launching pre-sales for 2017 planners on Sept. 14. The planners can be purchased at daydesigner.com.