Lucky and Goodyear team up for T-shirt line
Here’s a surprising collaboration. Goodyear, yes, the tire company, has teamed with Lucky Brand for a capsule collection of T-shirts.
The crew-neck shirts, which launched this month, are vintage inspired with a worn feel featuring an archived Goodyear graphic. Price is $39.50.
Goodyear said its brand appeals to many consumers, both young and old, fans of auto racing and those who simply enjoy lifestyle nostalgia.
Lucky Brand designers found inspiration in everything from Goodyear performance-driven research and technical expertise to its rich heritage and iconic brand images. Antique finishes give the T-shirts a comfortably worn look.
The line is in Lucky Brand stores, its outlet stores and online at luckybrand.com.