China an emerging market for Carnival
Carnival Cruise Lines is sailing to Chine beginning in 2017.
Where and on what ships? The line hasn't announced yet. But good bets for itineraries include Shanghai and Hong Kong, for starters. Their CEO also made the announcement from that city.
Carnival has a presence in Asia through its Costa, AIDA Cruises and Princess brands.
"We are excited to introduce our Carnival Cruise Line and AIDA Cruises brands to our fleet in China, giving us a total of four global cruise brands in the market and a unique opportunity to provide a diverse lineup of brands and cruise offerings to Chinese guests who are looking for a great vacation experience," said Carnival CEO Arnold Donald, who was in Shanghai to announce the news at the 10th Annual China Cruise Shipping and International Cruise Expo (CCS10). "As we execute our multi-brand growth strategy in China, we are emphasizing choice and variety in our offerings to match the different tastes and preferences of Chinese travelers."
Carnival's biggest rival Royal Caribbean also stops in China. The move by Carnival highlights the ongoing, competitive nature of the rivalry between the two companies.
Carnival also announced construction of two new ships, one each for Princess and Costa.