Amazing Changes Ahead for Film Row?
Developers Mark Beffort and Andy Burnett are set to finally reveal their entire plan for development around the old Fred Jones plant at 900 W Main. Let’s review first what has already come out over recent weeks before we get to the full plans.
First, keep in mind this development is not a done deal. And though I was first aware of it in early 2014, I chose not to do any reporting until Beffort and Burnett confirmed they were at least going to attempt to move forward on the project. Like many projects, this one had moments where it was far from certain it would get as far as it has.
What makes all this even possible is the conversion of the 99-year-old former Ford Model T assembly plant into an upscale 21c Museum Hotel, which will boast a full service, upscale hotel, a contemporary art museum open at all hours and free to the public, restaurant, lounge, and new offices for the ADG architectural firm.
We also know the development surrounding the old assembly plant will include an upscale restaurant and music venue at the southeast corner of Sheridan Avenue and Fred Jones Avenue.
This is a particularly cool project in that it turns to relatively forgotten decades-old warehouses and allows them to dominate the corner in a way that showcases the vintage while adding a modern flair. The one story building will have its roof opened up into a series of trusses that will create an open air venue.
THE MASTER PLAN:
So this brings us to the project tentatively titled “The Residences.” But let’s be clear; the Beffort/Burnett project, being done in conjunction with the Hall family, is far more than just housing.
We already got a glimpse this past month of the garage and housing that will front the north side of Sheridan Avenue just west of the restaurant and music venue:
Building C adds a lot of density to the gateway to Film Row with 122 apartments, a dog park and a 245 space garage. Notice the two building fronts at the bottom of the garage? The proposal is to keep the facades of the two buildings and to incorporate them into the street level design.
Now we have the site layout for the north side of Sheridan Avenue:
Finally, we previously got a glimpse of another part of this housing development proposed along the east side of Fred Jones Avenue between Sheridan Avenue and Main Street.
The site is currently surface parking:
And this is what is proposed (Building D):
And finally, Building B: