An Outdoors Matchmaker
Greg Ray of Broken Arrow is essentially a matchmaker. Except he is a matchmaker for sportsmen and outfitters.
Through NRAOutdoors.com, Ray and his team vet outfitters across the world for NRA members, making sure the outfitters are what they advertise themselves to be.
"We've hunted with all of them (outfitters). We've fished with them," said Ray, who was at the 2015 SHOT Show in Las Vegas.
"Either myself or my current team has been to every one of these outfitters that we represent."
Ray, who grew up in Kiefer on 2,200-acre cattle ranch, started an Internet business 13 years ago called Hunt and Fish the World where he and colleagues began vetting outfitters.
"About four years ago, I met some NRA executives and told them what I did and they were looking to do something very similar," Ray said. "Last year, they decided to bring us in-house."
Now, he has on office in Broken Arrow that is serving 5 million NRA members. Anyone looking for a specific hunt or fishing adventure can contact Ray and he will try to team them with an appropriate outfitter.
"We are kind of like a match.com for hunting and fishing destinations," Ray said. "We find out specifically what they are looking for, what are their trophy expectations, their budget, their physical limitations. We want to get them exactly to a place they are looking for."
NRA Outdoors has 70 outfitters on its vetted list.
"You can get as simple as you want or as exotic as you want," Ray said of the type of hunting and fishing adventures that can be booked through NRA Outdoors. "You can do a hog hunt in Texas, a quail hunt in Oklahoma or you can go to Africa and do the big five."
Ray and his staff even handle all the legal work involved for trips across the border. They receive a commission from outfitters when hunting and fishing trips are booked with them through NRA Outdoors.
Ray said he is contacted every week by outfitters from Africa to Alaska wanting to make the NRA’s list.
"We won't add an outfitter just to add them," he said. "We don't do ratings. If we don't think an outfitter is a good fit, we just don't represent them. "