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NewsOK: Oklahoma City News, Sports, Weather & Entertainment

Winning a NewsOK contest ... sharing the cookies -- and the milk

Last week, I wrote about how users could submit recipes to the NewsOK 12 Days of Cookies Contest. It appeared in The Oklahoman on Sunday, something I predicted would draw a number of users to submit recipes last week.

All that happened as expected.

What I didn’t expect was to get a recipe hand-delivered to me by a subscriber who did the same thing last year.

On Monday morning, Edra Hawkins called me and asked if she could bring me her recipe in person because she and her husband Charles do not own a computer.

Edra told me the story about how she was one of the 12 winners in the Hiland 12 Days of Cookies Contest last year, so she was awarded a year’s supply of milk. That supply comes in the form of a coupon each week.

“Eighteen families in my neighborhood have received these coupons,” Edra said.

The Hawkins report that they’ve given the coupons to families with children on their street. Once they reach the end of the street, they start back through the same houses for the next round of coupons.

“You should see the look on the mothers’ faces when I give them the coupons and tell them it’s for a gallon of milk.”

The Hawkins have been living in their Warr Acres neighborhood — and subscribing to The Oklahoman — since 1965. They’ve raised their family in that neighborhood, making our community better. They even celebrate Charles’ birthday each summer with a party for the neighborhood children in their backyard.

So, even though I’m the digital guy at OPUBCO, I’ll walk outside to pick up a recipe from a 48-year subscriber who finds a great deal of daily value from the newspaper.

And then I walked inside and blogged about it on NewsOK.

NewsOK users will vote on the 12 winners of the contest beginning on Monday. Voting continues through Dec. 8.

Then the winners will be able to start sharing their milk.





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Alan Herzberger

Alan Herzberger is the Vice President of Audience Development at The Oklahoman Media Company. He focuses on digital strategies for The Oklahoman and for He’s been with The Oklahoman since 1997, when he joined the sports department.... Read more ›