NewsOK videos featured more prominently on mornings and weekends
You might have noticed that at some points during the day, we’ve started promoting some of our more popular stand-alone videos to the top of the NewsOK home page.
It looks something like this …
… and it generally appears at the top of the website above our top stories.
Why are we doing this?
We’re doing this to give more visibility to our videos that aren’t necessarily attached to our most popular articles. We’re doing it because it helps showcase the wide variety of content. We’re doing this because it’s hard to get everything we want our users to see at the top of the website, but this is an easy way to get four good items at the top.
When are we doing this?
We put this video widget (yeah, that’s what we really call it) in place during the early- and mid-morning hours on Monday through Friday. We’re also posting this widget during the morning and early afternoon hours on the weekends.
Why are we posting it for a longer period of time on the weekends?
We see our traffic pattern to be more consistent on Saturdays and Sundays, meaning that we don’t have spikes in traffic at specific time periods. Rather, the amount of traffic is pretty consistent throughout the entire day. It’s logical, therefore, to infer that users have more time on the weekend days to browse some of our stand-alone or longer-form videos.
Why should I watch these videos?
Watch them because they are informative, entertaining, easy… and sometimes, you just don’t feel like reading.
That’s probably much more than you ever anticipated learning about one simple video presentation on our site, but it should help you rest assured that those videos that started appearing at the top of the page didn’t get there by accident.
‘Accidents’ generally happen much lower on the page.