New byline presentation now showing on NewsOK
So, it’s been a busy start to March. I’ve neglected new posts to this blog the last couple weeks, mostly because we’re really setting up some cool things to launch in the next handful of weeks with our digital strategies. Stay tuned.In the meantime, one of the cool features we launched in the last week is our reporter byline presentations. Our new bylines on staff-written stories include the reporter’s photo, their bio, their email address, their social media profiles and links to past stories they have written.
It’s really a pretty cool feature that won’t ring any bells and win any big journalistic awards, but it will help our readers get to know the face behind the work that’s being done.
It really isn’t an ego thing. Most of these reporters will tell you they’d rather not have their image displayed so prominently. It’s about the information in the story, not about them.And they are right — the important stuff are the facts in the story. But we think these byline presentations help the reader know and trust the people that work hard to gather these facts every day.
They are the ones that sit outside and office building all day to get the quote that helps explain the other side of the story.
They are the ones that sweat over every word to make sure they are being clear, fair and accurate with their report.
They are the ones that take the call at 10 p.m., when an editor catches an inconsistency in the text that slipped through as the story was being re-written in the afternoon. It was being re-written for The Oklahoman, of course, after reporting in breaking news format during the day for NewsOK.
Whew. It’s hard work.
So now you see their face. And you know a little more about them when you read their stories.