Life page looks alive with quick face lift

We updated our outlook on Life this week.

What problem were we trying to solve? Actually, we were trying to solve the same basic problem we’re always trying to solve — how can we properly showcase the depth of content that we have in an organized and aesthetically pleasing way.

In our “Life” channel, that problem has become apparent in recent months with the growth of our ‘know it‘ series and the digital direction of our OKC N Style brand.

1. The ‘know it’ series is our way of defining an important topic as it relates to Oklahoma. We’ve built more than 30 ‘know it’ topics in the past 18 months, and we have a big 2010 planned.
2. The OKC N Style brand has been a slick magazine devoted to stylish living. We’ve been publishing it monthly within OPUBCO Communications Group in the past few years. I spent a year as the managing editor on that magazine, so I’ve long been a big fan. We are now moving that brand into a stronger digital space, and Dillard’s is serving as the presenting sponsor.

These two content brands strengthen our Life channel on NewsOK. We will continually update it and you can expect greater variety each day on that section.

Come and visit often and get a new perspective on NewsOK Life.